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Executive Team

Our executive team members have an in-depth knowledge and unique understanding of the fast-paced technology sector and a proven track record of delivering impressive results.

Gerry O'Keeffe

Stephen Casey - Exertis

Gerry O'Keeffe is the Managing Director of Exertis UK & Ireland. Gerry has worked with Exertis since 2008 and previous to his current role was the Managing Director of Exertis Micro-P. Prior to joining the business, Gerry worked with the Caudwell Group in a variety of senior roles and is a Fellow of Chartered Accountants in Ireland.

Paul Bryan

Paul Bryan - Exertis

Paul Bryan is Exertis' UK Managing Director - IT and Mobile. With over two decades experience at the company, he has been instrumental in aligning the business with emerging technology and business trends. In his former role as Sales and Commercial Director, he oversaw Exertis' strategic sales channels, customers and vendor partner relationships.

Fiona Graham

Fiona Cooke - Exertis

Fiona Graham is Exertis' Marketing Director for UK & I and Continental Europe. Prior to joining Exertis in 2014, Fiona held a number of senior sales and marketing roles in technology distribution and with manufacturers, most recently at Microsoft.

Richard Hinds

Richard Hines - Exertis

Richard Hinds leads Exertis’ UK and Ireland’s accounting function and the financial lead for the Exertis group. Hinds joined Exertis late 2015 from Flogas, an LPG sales and distribution company which is part of the DCC group, where he spent the last three years as the Finance Director.

Jason Chibnall

Jason Chibnall - Exertis

Jason Chibnall joined Exertis in 2005 as IT Director and has heralded the mission to provide IT solutions that are admired by customers, envied by competitors and play to the strengths of the staff and business.

Previous to Exertis, Jason has held IT Director Positions for over 10 years at blue chip companies such as Phones 4 U and Blockbuster entertainment.

Mark Kahr

Mark Kahr - Exertis

Mark Kahr, Director of Purchasing, is the longest serving board director at Exertis with 30 years' service of which 20 have been spent on the board.

Mark's milestones include establishing the Purchasing department followed by the Commercial and Marketing divisions.

Simon Woodman

Simon Woodman  - Exertis

Simon Woodman, Mobile Sales Director, has spent 22 years at Exertis. During his time Simon has been instrumental in driving successful growth and development of the Mobile sales business and more recently driven the launch and roll-out of the Linx Windows OS Tablet range in the UK.

Simon is often ahead of others in the field to see growth opportunities and predict consumer trends, skilled in turning early innovation and big ideas into profitable stable businesses. Simon has 30 years' experience in the industry and has demonstrated success in building strong business partnerships, customer relationships and inspiring large multi-disciplined teams.

Mike Buley

Mike Buley - Exertis

Mike Buley, Retail Director at Exertis, has over 25 years' service during which time he has been involved in the development, growth and successful integration of many operations including the dedicated Retail division.

Mike has focused on the complexity, needs and demands of a successful Retail business including implementation of the support systems that drive a continual growth strategy which has led to a 150% growth in Exertis' retail business and secured several key retail industry awards. Mike instils in his division the importance of understanding current and future business objectives of customers through a consultative approach that ensures Exertis retail provides on-going vision and support and create partnerships that extend beyond a classic distribution role.

Phil Brown

Phil Brown - Exertis

Phil Brown, Exertis Sales and Commercial Director for Business, joined Exertis in 2011 as Commercial Director and has since moved to head up Exertis’ Business division. Phil is responsible for driving growth in Exertis’ enterprise solutions division, professional AV and IT sales and commercial channels. His remit includes vendor relationship management, developing sales strategy and building Exertis’ services proposition for the reseller channel.

Phil has many years’ experience in the technology industry having held senior positions at Samsung and Asus in addition to working in a variety of commercial roles in distribution.

Nick Foster

Nick Foster - Exertis

Nick Foster joined Exertis in 2006 and as HR Director has a strategic focus on developing employees to deliver exceptional service to customers and vendors. Nick also ensures the successful integration of acquisitions within Exertis.

Previous to Exertis, Nick spent 9 years at Barclays Bank in a series of Senior HR & Business Management positions dedicated to project development work throughout the organisation. Nick is a Chartered Occupational Psychologist who holds an MSc in Occupational Psychology from the UCL Birkbeck and prior to that gained an MA in Strategic Human Resource Management.

Raj Advani

Raj Advani  - Exertis

Raj Advani previously founded Advent Data, one of the UK's leading distributors for print consumables. In March 2011 the business was acquired by Exertis who have retained Raj and his depth of experience to continue running the Exertis Supplies business.

James Perkins

James Perkins   - Exertis

James Perkins is Sales and Commercial Director at Exertis Unlimited, where has worked in senior roles since 2011. James has 18 years of channel experience in a variety of leadership roles within commercial, marketing and sales management. James is renowned for strong business development, in building strong business partnerships and building teams that are results and performance driven.

Alan Lynch

Alan Lynch - Exertis

Alan joined Exertis in 2004 as Logistics Director for Gem Distribution Limited and our 3PL business Gem Logistics. Alan has subsequently led the integration of a number of acquisitions and is responsible for a £50M project incorporating the design and build of a 535,000 sq.ft HQ and distribution centre.

Prior to joining Exertis Alan has worked in various supply chain roles including retail, e-commerce, manufacturing, pharmaceutical, in-house and 3PL operations.

Alex Croft

Alex Croft - Exertis

Alex is Sales and Commercial Director for the Exertis Gaming and Home business, where he has worked in senior roles since 2011. Alex has 20 years of Retail and Consumer experience in a variety of leadership roles within Commercial, Marketing and Product Management. Alex is a subject matter expert in the field of leisure technology products, renowned for delivering market-leading solutions, in building unrivalled business relationships and building teams that are results driven and profit focused.

Glenn McClelland

Alan Lynch - Exertis

Glenn is a BSc/MBA qualified Sales and Commercial Director at Exertis Unlimited, where he has worked since 2012. Glenn spent 23 years in the oil industry at Board level before joining the consumer electronics industry as MD of a Plc, and then joining Exertis. Glenn focuses on Business development opportunities in Premium Audio and Own Brands, with sales across the world.

Liam La Cumbre

Alex Croft - Exertis

Liam La Cumbre joined Exertis as Consumer Commercial Director in 2017. Liam takes full commercial responsibility for the Consumer Business Division and drives Exertis’ retail specialism and value-added services to new and existing customers. Liam has extensive consumer electronics experience having spent more than twelve years at Toshiba in a variety of senior retail management positions, latterly heading up their Northern European operation and the TV business across Europe. Prior to that, he worked for many years at Pioneer.