Exertis, a leading distributor of technology products for the B2B, enterprise, mobile and retail markets today announced a distribution agreement with MPL Home, for their CRUX range of Small Domestic Appliance (SDA) products including breakfast, cooking and food preparation. The CRUX brand brings a classic and contemporary design with its signature look of stainless steel with copper accents offering beautifully designed products at great prices.

Harriet Croft, Exertis, core electronics, general manager said, “We are so pleased to partner with the Crux brand and support the growth of a feature rich and design led, premium brand within the SDA category. CRUX products combine style and durability with high quality but at an affordable price to compete favourably with existing high-end brands in the market. We look forward to working with the CRUX team to grow their presence in etail and traditional retailers along with increasing the awareness of the brand with discerning consumers.”

Designed in New York City, CRUX brings bold style and streamlined concepts to the kitchen. Originally created for Macy’s to offer a no-nonsense range of kitchen electrical appliances, the brand will now be available to a wider UK market through Exertis.

Paul Rosen, Crux CEO said, “Exertis has a great track record with a wide range of etailers and retailers in the UK and is therefore ideally positioned to increase the penetration of our brand. We share the same ambition and innovative approach to making CRUX the “must have” product for the kitchen and a profitable range for the retailer.”