The benefits of buying Brother Genuine Supplies over unbranded compatibles
They say that you get what you pay for. And with print supplies, that’s certainly true. Here at Exertis, we offer a wide range of print supplies, including the Brother Genuine Supplies range. But are these print supplies really better than their unbranded counterparts? At Exertis, we certainly think that they are. In fact, the advantages of buying Brother Genuine Supplies instead of unbranded compatibles have been proven time and again in independent tests.
Let’s look at some of the business benefits purchasing Brother Genuine Supplies through Exertis can bring to your customers.
Reliability: Page after page
Brother Genuine Supplies never fail to deliver certainty, with a huge amount of time and effort going into ensuring Brother Genuine Supplies provide the reliability your customers need.
Not only do independent testers put them through an intense series of tests to make sure they meet and exceed Brother’s high standards, but they are also tested against non-genuine brands. The results prove that Brother’s ink and toner cartridges offer far superior performance and dependability. Indeed, Brother Genuine Supplies recorded a faultless 100% reliability rating, without a single failed toner[MM(1] (Buyers Laboratory (BLI) Independent testing 2018).
Overcoming inefficiencies
It’s clear that toner failures can create big problems for businesses. Unreliable cartridges with low page yields need changing more often, which slows down productivity. Low-quality cartridges are also more likely to leak, which can cause lasting, expensive damage to printers, and could even void the warranty, leaving your customers without a working printer and facing a hefty bill.
Choosing Brother Genuine Supplies guarantees that your customers’ printers will continue to perform at their very best, avoiding the reliability problems that non-genuine alternatives bring, all while delivering exceptional print quality, page after page.
Cost efficiency: Getting more for your money
We’ve all seen non-genuine supplies online or in the shops. Their lower upfront price can be appealing, presenting an apparently easy opportunity to save money on printing. But, in reality, these products are proven to be far less reliable than Brother Genuine Supplies, don’t last as long, and produce lower quality printouts.
While the initial cost of Brother’s Genuine Supplies may be a little higher, over the lifetime of the product, they present much better value.
Predictable performance
Cartridges come in high yield, super-high yield and ultra-high yield options, printing as many as 20,000 pages. Independent tests have found this is on average 57% more output than a typical non-genuine cartridge[MM(2] (Buyers Laboratory (BLI) Independent testing 2018).
The same tests also found that 68% of non-genuine toners had to be replaced before they were empty because of poor image quality[MM(3] (Buyers Laboratory (BLI) Independent testing 2018). Because non-genuine cartridges don’t last as long, they need replacing more often.
The tests also found that 70% of printers using non-genuine supplies needed to have the drum replaced early[MM(4] (Buyers Laboratory (BLI) Independent testing 2018). The drum unit transfers the toner to the paper, and when the drum needs replacing it will produce printouts with blank spaces or that are faded, blurred and smudged.
But Brother Genuine Supplies delivered 100% of the stated drum yield[MM(5] (Buyers Laboratory (BLI) Independent testing 2018), so not only is the total cost of ownership cheaper with Brother, performance is more predictable too.
Security: Safe and sound
Did you know that documents that aren’t printed using genuine supplies are vulnerable to being doctored?
Independent tests found that four in five non-genuine toner brands had problems with toner not sticking to the paper properly[MM(6] (Buyers Laboratory (BLI) Independent testing 2018). That means that text or numbers from confidential documents can be altered without your knowledge, putting your business at risk of serious fraud.
But choosing Brother Genuine Supplies is an easy way to protect your customer’s business from document tampering.
Don’t run the risk
Brother’s excellent toner adhesion plays a key role in the data protection and security of printed documents. In contrast, [MM(7] 80% of non-genuine brands suffered severe toner adhesion issues, making them a risky proposition for businesses[MM(8] (Buyers Laboratory (BLI) Independent testing 2018). Cheaper alternatives are at risk of toner transfer across documents which causes security implications, especially around GDPR.
Using PIRA accredited toner, like Brother Genuine Supplies, helps organisations protect themselves and their information.
Sustainability: Print needn’t cost the earth
Brother has pledged to keep reducing the environmental impact of all its products, and has made particular progress with its Genuine Supplies. Every new product in the range goes through an exhaustive life-cycle analysis to make sure that it has a lower impact on the environment than the product it’s replacing.
Brother has developed an eco-friendly manufacturing process for Brother Genuine Supplies that doesn’t use any hazardous materials. It’s also supporting its customers’ efforts to reduce the size of their carbon footprint by using simpler and smaller packaging whilst combining different supplies in deliveries to maximise loads and eliminate unnecessary trips.
Every action counts
One of the most impactful initiatives Brother has introduced is free recycling of all toners, dramatically cutting the amount of waste that goes to landfills since starting in 2004. In fact, Brother UK is a zero waste to landfill company and has been for 10 years.
Brother has a longstanding partnership with the Cool Earth charity, which works to stop deforestation in the Amazon and protect indigenous species that are under threat. When your customers send their used toner cartridges back to brother for recycling, they’re also helping to protect the rainforests.
Brother has been awarded The Queen’s Awards for Enterprise: Sustainable Development, in recognition of the work they do to promote and develop sustainable business practices. At a time when every organisation is looking to operate more sustainably, every action counts – even the simple act of choosing the right print supplies.
Productivity: Effective and efficient print
Unreliable print supplies can be a real barrier to efficiency.
Independent testing proves that time and again, non-genuine supplies fail to perform properly, and this can be more than just an inconvenience. If ink or toner leaks on your customer’s hands and clothes, it doesn’t just leave stubborn stains. There are potential health risks too, because toner is a toxic chemical.
Quality and consistency
In contrast, you can rely on Brother Genuine Supplies to deliver quality prints, page after page, so that printing doesn’t interfere with productivity.
By using higher-yield cartridges, the benefits of choosing Brother Genuine Supplies are magnified even further. While high-yield, super-high yield and ultra-high yield cartridges cost more to buy than standard cartridges, they print more pages, so are a cheaper option over the long term, with a lower cost per page printed.
And they need replacing less often, meaning even less printer downtime. However, customers source printer ink and toner supplies, when it comes to productivity, the solution is to use Brother Genuine Supplies.
For more information on Brother Genuine Supplies, or any of our other print solutions, contact our team today on [DETAILS].
[MM(1]Please include the testing reference when quoting stats/outcomes from the testing.
*Buyers Laboratory (BLI) Independent testing 2018
[MM(2]*Buyers Laboratory (BLI) Independent testing 2018
[MM(3]* [MM(3]*Buyers Laboratory (BLI) Independent testing 2018
[MM(4] [MM(4]*Buyers Laboratory (BLI) Independent testing 2018
[MM(5] [MM(5]*Buyers Laboratory (BLI) Independent testing 2018
[MM(6]*Buyers Laboratory (BLI) Independent testing 2018
[MM(7]This doesn’t make sense when you’ve not said Brother have great toner adhesion. The sentence works fine without it
[MM(8]*Buyers Laboratory (BLI) Independent testing 2018