15th November 2018 Sony launches new flagship phone at IFA

IFA isn’t normally known as a launchpad for smartphone but Sony’s new Xperia XZ3 flagship smartphone was one of the highlights. Here’s why it has been attracting so much interest:

  • A stunning 6-inch 18:9 QHD+ HDR OLED display, powered by Sony’s award-winning BRAVIA® OLED TV technologies, to deliver deeper blacks, sharper images and more vibrant colours.
  • Beautifully curved 3D glass design seamlessly blends the OLED display into the slim phone body for perfect hand fit.
  • Side sense uses AI to cleverly predict the apps you need most and puts them in easy reach.
  • Smart launch with AI ensures you never miss capturing a moment by launching the camera mode when the phone is lifted horizontally.
  • 19MP Motion Eye™ main camera and 13MP front camera provide unique capturing technologies, including 4K HDR Movie recording, Full HD 960FPS Super slow motion and advanced 3D Creator now with facial expressions.