The need to create innovative and exciting promotions, in-store experiences, and other original ways to attract customers onto the shop-floor is becoming an essential part of any modern retail strategy. But, this all has to be achieved while balancing the essential equation of reducing costs and increasing efficiency.
To help businesses meet these challenges Exertis has developed an impressive range of retail services which utilise the distributor’s industry know-how, extensive contacts, highly developed logistics network, and dedication to growing the profitability of its retail partners. From product sourcing to delivering E-commerce solutions, Exertis can help take the burden out of staying competitive in the modern retail landscape.
Knowing your customers
One of the greatest advantages a business can have is understanding who its customers are and what they want. Exertis has a specialist team that focuses on this area, producing detailed market trend analysis and consumer profiling so that you can make product and campaign decisions with complete confidence.
Return on Investment (ROI) modelling is also combined with the latest econometric calculations to ensure that your stock purchasing is always intelligent and working in your favour, rather than leaving money tied up in slow moving products.
Thanks to its comprehensive strategic planning and forecasting services, Exertis can also work alongside partners to anticipate and prepare for the various seasonal demands of customers. Working with the team, you’ll be able to order stock well in advance, safe in the knowledge that when the rush happens you’ll be ready.
Optimising your stock
One of the greatest advantages a business can have is understanding who its customers are and what they want. Exertis has a specialist team that focuses on this area, producing detailed market trend analysis and consumer profiling so that you can make product and campaign decisions with complete confidence.
Return on Investment (ROI) modelling is also combined with the latest econometric calculations to ensure that your stock purchasing is always intelligent and working in your favour, rather than leaving money tied up in slow moving products.
Thanks to its comprehensive strategic planning and forecasting services, Exertis can also work alongside partners to anticipate and prepare for the various seasonal demands of customers. Working with the team, you’ll be able to order stock well in advance, safe in the knowledge that when the rush happens you’ll be ready.
The shop floor experience
Improving the in-store experience is another important area that can drive sales. Recently, Exertis worked with Lacie to create display units for Jessops stores. These focussed on highlighting the various complementary products Lacie has available for photographers. Presenting the accessories in a visual way made it something customers found engaging and informative, all while raising awareness of the items.
Exertis can provide your business with individually designed banners, posters, and point of sale materials that support campaigns. Digital kiosks can also be installed on the shop floor, minimising the need for holding stock for back catalogue items. In addition, there’s merchandising compliance and audit services, in-store staff product training, plus in-store promoters for extra customer engagement.
Exertis retail services
The range of services Exertis offers to retailers covers not only those mentioned above, but also social media management, E-commerce, web design and hosting, database management, mystery shoppers, and a whole host of others.
So, don’t try to master everything yourself, instead let Exertis work with you to grow your business and minimise any unnecessary spending. Contact your Exertis representative today or email Scott Tatton-Bennett on scott.tatton-bennett@exertis.co.uk to see how Exertis Retail Services can help take the strain out of moving to the next level.