7th July 2021 ALL FOR ONE, ONE FOR ALL

Exertis’ new team is dedicated to helping installers and resellers capitalise on growth in the home automation and Custom Install markets

We take a look at why partnering with Exertis is the smart choice for all your CI needs

The custom integration market has enjoyed a surge in home network installations since the outbreak of coronavirus just over a year ago.

According to data recorded in a worldwide survey conducted by The Farnsworth Group on behalf of CEDIA – the trade association for companies that design, manufacture, and integrate technology in the home – in April last year (the height of Lockdown 1.0), 8% of integrators said their home network projects were up significantly, and another 30% said that their AV sub-system business had increased slightly.

This trend clearly correlates with increased dependence on the home for the whole work-life balance, and points to the growth in home offices and the reliance homeowners have on their Internet connections while they are stuck at home. Speaking to Exertis’ Future Entertainment, CEDIA said its members had reported healthy business since the outbreak of the pandemic. It attributes a large part of this to locked-down consumers choosing to renovate homes or upgrade AV systems and products while spending more time indoors.

Custom installation has enjoyed a surge in popularity as customers rediscovered their appreciation for smart home tech, top-quality AV and reliable connectivity


More time at home has also given many customers a renewed appreciation for highend entertainment and clever installation solutions. People who have been bingeing on box-sets or streaming more music have been looking for better-quality AV solutions that can be easily integrated into their homes.

With many international holidays put on the backburner due to Covid restrictions, some consumers have more disposable income in their pockets as a result and are opting to spend it on home improvements.

There’s also been the “elastic band” effect from the first lockdown, which resulted in many of those halted projects coming back on stream during 2020, in a compressed time frame, as people had more time to think about jobs around the house.

Matt Nimmons, managing director for CEDIA EMEA, said many of its members had been ‘flat out’ over the past 12 months or so.


There are an estimated 2.22 million “smart homes” in the UK and this figure will only increase dramatically in the years ahead, as more of us get switched-on to the benefits of having a connected living space.

In a survey of 1,250 people undertaken by Coldwell Banker Real Estate, more than half of respondents – 54% – said that when it comes to buying a house, they’d choose a smart home over an identical house which didn’t have smart technology. And 65% of people said they’d pay more for a smart home, according to a John Burns Real Estate Consulting survey of 22,000 people.


Exertis, which is the UK’s largest distributor of smart home technologies, estimates the UK custom installation (CI) market to be worth a mammoth £6 billion.

In order to capitalise on the huge retail and profit opportunities that are available with custom installation (both residential and commercial) Exertis has created Exertis One, a new team offering professional support to installers, specifiers, consultants, contractors, CEDIA members, independents and smart home specialists.

 The team’s tagline is “Exertis One – the One team for smart installers”, and its main objective is to help customers expand their knowledge and expertise in CI and also to widen the range of products and services offered in the rapidly developing home installation market. For example, if a pro installer is installing a Nest thermostat, the Exertis team can help to recommend compatible products, such as Radbot smart thermostatic radiator valves.

Customers have access to a broad range of major brands in consumer and domestic networking – wired and wireless, infrastructure and cabling – as well as smart home, AV and smart energy. Key brands available from Exertis One are: Samsung, Hisense, Netgear, Devolo, Swann Security, TP-Link, Canton, Devialet, Flexson, Sonos, SoundXtra, EO Charging, Vestel EV Charging, LG, Google Nest, Netatmo, Yale, Hive and Radbot.

Exertis One’s dedicated account managers can understand your business and its needs, offering you a personal and effective service.

“Our expertise is in solution selling – we’ll help you expand your portfolio and revenue potential by partnering with the biggest brands in smart home, and the smartest brands in emerging market opportunities,” says Rod Slater, Head of Smart Tech at Exertis.

These opportunities include:
• Electrical Vehicle (EV) Charging
• Outdoor technology
• CCTV and smart security
• Smart doorbells


So what are some of the benefits of using the new Exertis One team? First of all it’s a one-stop shop, providing a single point of ordering for many key brands. This is brilliant for clawing back a few minutes from the time spent on admin, as well as making an all-important saving on any freight costs that may be incurred. Secondly, thanks to the Exertis One Store, customers can order items outside of usual business hours, offering great flexbility and helping you manage your time more easily and conveniently than ever before.

Thirdly, Exertis One’s dedicated account managers can understand your business and its needs, offering you a personal and effective service every time.


The Exertis One team is made up of a group of specialists, including Richard Goodall, Exertis One’s UK Sales Manager, the UK Sales Team Nick Foster, Louiza Kavalierou, Greg Speller, Rory Haynes and Nick Weston, and Amanda Henley, Consumer Specialist for Exertis One.

Ordering through the web store is available 24/7 and Exertis offers next-day delivery and flexible logistics to accommodate delivering products for any project, from the tiniest to the most humungous.

 By working with Exertis One, you can benefit from:
• Exertis’ extensive and growing portfolio of manufacturers
• Our dedicated and experienced personal account managers.
• The emerging market opportunities we can bring to you.

When it comes to your smart home and CI needs, the new team at Exertis represents a new level of portfolio diversity, service standard and convenience. Get in touch with us now to find out more or you can place your order by calling 01256 378550 or by sending an email to exertisone@exertis.co.uk.