27th January 2021 Exertis Adds Fitness Brand Fitbit to Consumer Portfolio

Enabling and equipping the channel with the full range of Fitbit products

Basingstoke, 27th January 2021: Exertis, a leading distributor of technology products for the B2B, enterprise, mobile and retail markets today announced a distribution partnership with Fitbit.

Exertis will rapidly enable and equip the channel with the full range of Fitbit products, and will drive Fitbit into alternative consumer channels, such as corporate wellbeing, salary sacrifice and gift-with-purchase markets.

Fitbit’s diverse line of innovative and popular products include the health smartwatch Fitbit Sense, the Fitbit Versa family of smartwatches, Fitbit Charge 4, Fitbit Inspire 2 and Fitbit Ace 2 activity trackers. The Fitbit platform delivers personalised experiences, insights and guidance through leading software and interactive tools including the paid subscription service Fitbit Premium. Alongside these products and services, Fitbit Health Solutions develops health and wellness solutions designed to help increase employee engagement, improve health outcomes and drive positive results for employers in enhancing employee wellbeing.

Caroline Hope, Exertis Consumer Commercial Director, says, “We’re really excited by the opportunity that Fitbit presents to Exertis. Health and wellbeing are more important than ever as businesses look at new initiatives to offer benefits to their employees. We’re looking forward to enabling the channel within this dynamic growth area.”


About Exertis Group

Exertis is the leading technology distributor of consumer, business and enterprise products from pioneering technology brands, playing an integral role in supplying the world with cutting-edge tech.

For forty years Exertis has distributed the technology that transforms societies and facilitates the world’s transition to digital. These days Exertis distributes everything from AV solutions to AI powered smart-tech.

Exertis is powered by the mantra ‘our people, our customers, our business’ and its reach is global. A wholly owned subsidiary of parent company DCC PLC, a FTSE 100 company, it has offices in Europe, North America, Middle East and China, representing 2,400 brands. In 2020 it had a turnover of £3.913 billion. As technology evolves, so does Exertis.