15th January 2020 How to generate leads and leverage new business

Feedback has been great from participating resellers with a consistent theme of ease, quality and high response rates

If you are looking for a low cost, highly efficient way to generate leads for your business, then our e-mailing tool could well be the answer. Exertis has partnered with InControl marketing to provide you with a means to send a compelling eshot backed up with a content rich landing page that can provide you, and your customers, with the opportunity to generate new business.

E-mail still remains a highly cost effective way to engage with customers providing that the content is relevant to the target audience. We’re providing a constant source of ready to go emails from our industry leading brands. You are guaranteed to have at least eight campaigns a month to choose from. Exertis designs the marketing assets and uploads these to a web portal. All you need to do is choose which ones suit your business.

…it really looks and feels like it has come from us

Minimum effort, maximum impact. What’s more, the e-mails are personalised in your own branding. You receive a full preview of the e-shot and landing page where your customers can download a wide variety of information, watch a video, read a case study and even click through to your own website. All you need to do is simply decide at the press of a button to opt into the campaign. The tool also provides you with reporting information on click through and open rates.

The portal has been thoroughly tested with 75 resellers already using the system and we have successfully run a number of campaigns featuring Microsoft, Epson, Lenovo, Dell, Acer, Intel, Philips, Brother, Oki and AOC with click through rates in excess of 5%, almost twice the industry average.

Feedback has been great from participating resellers with a consistent theme of ease, quality and high response rates. ‘As a small, busy dealer, marketing is one of the areas which we are constantly looking to do better, without having to invest too much of our limited time and budget’, commented Carly Halls of Bellas Offi ce Supplies and Stationery Ltd. ‘Managed email campaigns are the perfect solution. It’s incredibly easy to review and approve each campaign in advance. The email content is bright and interesting, it’s tailored to our branding and our website, so it really looks and feels like it has come from us’.

Conversion of leads into business has also been a feature. Themis Hemley, director at reseller BOSS, said, “The recent“ make the shift’ campaigns have enabled us to proactively communicate this initiative to our customers and prospects converting it into a tangible sales opportunity. Whilst a proportion of our customers were aware of the move towards Windows 10, and the consequences, the campaign has had the effect of both creating a sense of urgency and positioning BOSS as the specialist, local business able to offer both advice and solutions. This has created a significant uplift in sales. To date we’ve generated in excess of £75,000 incremental sales as a direct result of the campaigns. We’ve already supplied over 120 new PCs and laptops across multiple brands, as well as related sales on software and services. We’re really very keen to continue marketing this, and other campaigns, to our customer base and we’re delighted with the quality of the marketing content and the results”.

For more information please visit: https://www.incontrolmarketing.co.uk/privacy policy