Exertis, a leading distributor of technology products for the B2B, enterprise, mobile and retail markets today announced a distribution agreement with BRITA, the leading brand in water filtration products, as it continues to grow its presence in the core electricals market.

Exertis will offer BRITA’s range of filter cartridges, jugs, taps and water bottles.

“This is an exciting opportunity for Exertis to partner with such an established and credible brand within the UK and is a fantastic addition to our growing core electricals portfolio. With an increasing consumer interest in health and wellbeing, water filtration is becoming more important with filtered water being used in food and drink but also to support the preservation and lifecycle of kitchen electrical items such as irons and coffee machines,” said Harriet Croft, Exertis, core electricals, general manager.

With a UK manufacturing facility, BRITA is a highly regarded German company that focuses entirely on water filtration and optimisation. It exports to 60 markets with 250 million consumers enjoying BRITA filtered water every day, removing the taste-impairing substances found in tap water.

Emma Richards, BRITA Sales Director said, “We are delighted to be partnering with Exertis. Their proven distribution expertise, wide retail network and excellent retail services will ensure that BRITA products have a strong presence in the marketplace. With sustainability issues high on consumers’ agendas, BRITA’s range of products provide a more sustainable and convenient alternative to plastic, bottled water and an easy way to turn tap water into a great tasting experience. As a result, we expect more consumers to seek out BRITA products in the future.”

BRITA products are now available from Exertis.