GB Eye, a leading supplier of licensed products including posters, gifting and a wide range of merchandise, has joined forces with Exertis after agreeing a new partnership deal.

The company has built a formidable reputation, working with some of the world’s biggest brands to create tie-in products for DC Comics, Harry Potter, Fallout, Assassins Creed, and many others.

‘This is a great opportunity for our retailers to add incremental margin to their sale of gaming and other products by adding posters, prints and associated merchandise’ said Matt Finn, Exertis, account director. ‘We also have the opportunity to provide bespoke loot boxes for retailers which are becoming increasingly popular, offering exclusivity for the store and intrigue for the consumer.’

Exertis will offer the full range of GB Eye products, which also includes badges, keyrings, and mugs.