A recent survey by field marketing agency Gekko entitled SMart Home Shopper has revealed that 56 per cent of consumers have no idea how to use their Smart Tech product with three in ten regretting the purchase because it proved so difficult to get up and running.

Those people that bought their smart home tech from a brick and mortar retail store did so to play, touch and feel the product (40 per cent), get advice from sales staff (30 per cent) and a demonstration (30 per cent). The survey highlights the opportunity for retailers to enrich the sale by clearly demonstrating the product and its functionality, and what it works with, particularly voice assistants. In addition, the opportunity to offer installation services can add to the sale as well as increasing the chances of additional products being purchased.